Powerade sports drink drops controversial ingredient May 05 2014
NEW YORK (AP) — Popular sports drink brand Powerade has decided to drop a controversial ingredient in its line of beverages, after the chemical was also taken out of drinks manufactured by rival Gatorade last year.
The chemical, brominated vegetable oil, had been the target of a petition by a Mississippi teenager. The online petition noted that the ingredient is linked to a flame retardant and is not approved for use in Japan or the European Union.
In response to customer feedback, Gatorade owner PepsiCo said last year that it would drop the ingredient. Now, some bottles of Powerade being sold around the country are no longer including the ingredient.
Representatives for Coca-Cola, Powerade's owner, were not immediately available to provide details on the change.
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